Most of the old magazine covers have a
subscription crease down the middle of the magazine because they were mailed
by folding them - postal workers placed them into the mailboxes that way. To
add to that many men carried them in their back pockets! We
try to choose only those that we would consider useful – everyone’s opinions
may vary in that respect so please review the picture well.
Terms
of Sale:
We
do allow returns if you are not satisfied with your purchase and can return
it in the same condition you received it after a 30-day review, we will
refund your purchase, minus shipping upon receipt of the sellable item. A 20%
restocking fee will be charged upon receipt of restock- able item, this
covers relisting and fees we have already incurred. If an item is returned
damaged the value of the amount of damage will be deducted from the price.
The return of an item is the responsibility of the buyer and insurance should
be considered for the return trip.
PLEASE- Before leaving Negative Feedback
PLEASE contact us. We appreciate the opportunity to attempt to remedy any
issue(s) that may arise. We have a generous return policy and are willing to
amicably remedy problems. Vintage Ads are fun, and we love to see them go to
those who want them so PLEASE, feel free to reach out to us. Thank you in
advance.
About
Us & Vintage Ads:
We
have been helping people with their historical paper needs for over ten years
as a hobby. We take each transaction seriously and we treat each item with
the care and respect it and you 'the buyer' deserves. These clips of history
are becoming more and more hard to come by, so we are determined to handle
them gently. We have chosen to leave the edges untrimmed to allow you
(the buyer), the freedom and the most area to work with, so
the area outside of the given AD area is not considered in the overall
grading of the AD itself.
About Vintage
Advertisements
The Vintage Advertisements we
sell are never a later reprint, photocopy or any kind of
reproduction, but are the actual, original Advertisements from a Vintage
Magazine.
Most print ads were
published one time only and occasionally as part of an
AD 'campaign', and were likely never commercially reproduced. Often
a company may use a particular ad more than once in a year, making subtle
changes in subsequent magazines. Making spotting the changes a bit of a
challenge and fun. Vintage Advertisements are truly a unique find and
distinctive piece for your empty frame!
Vintage
AD's are wonderful matted, framed and hung in a theme room, hallway, cabin,
or boathouse, how about the pool or recreation rooms? Great Décor
for your business as well! Some of these ads and covers are terrific works of
art!
Uses for Vintage ADs
They also make a
great AD-ditions (or start) to your Vintage AD Collection!
Vintage ADs can be used in Scrap Booking, Decoupage, or
Decorations/Artwork.
So many possibilities! You can Archive them or artwork them...
Vintage Magazine Covers are great art deco the aging and wear
add character and mystique. Many of the old New Yorker magazine covers have a
subscription crease down the middle of the magazine because they were mailed
by folding them - postal carriers placed them into the mailboxes that way. To
add to that some men carried them in their back pockets! We try to choose
only those that we would consider useful – everyone’s opinions may vary in
that respect so please review the picture well. We do not retouch actual
scans. This is the item you will receive. Scans are sized however to fit the
eBay template parameters -
Our ADs are left untrimmed giving you the most creative opportunity
GRADING STANDARDS
1.
Mint(M) – Perfect as an
advertisement or cover could expect to be. There are no visible flaws, dents,
dings, scratches, tears, discolorations, or impressions on the paper of the
advertisement or cover.
2.
Near Mint (NM) - Minor signs of wear
partly based on age and rarity of advertisement or cover. This condition
describes an ad that 'looks perfect', and has only the smallest and subtlest
of flaws, which could include very minor stress marks (the marks
that result from turning a page, which in this grade can only be seen at
certain angles) or very minor printing imperfections. There is no
surface wear, tearing, yellowing, staining, pencil/pen marks, or creasing on
the paper.
3.
Excellent (EX) - Minor signs of wear no
fading of the ink in the artwork. This condition is nearly perfect and allows
for only slightly more subtle flaws than Near Mint. Minor stress marks, or
printing imperfections, with no surface wear, staining, tearing, yellowing,
pen/pencil marks, or creasing to the advertisement or cover. Most people
would see nothing wrong with an ad in this grade.
4.
Very Good (VG) - This condition
allows for only slightly more flaws than Excellent. There can be light stress
marks barely visible or minor printing imperfections. A corner crease smaller
than quarter inch, or two slightly less than perfectly sharp corners, or some
yellowing at the edges (but not in the image area), possibly one edge tear
smaller than quarter inch, very faint ink ghosting (the presence of ink on
the surface from a facing page, or from the reverse side), some light tanning
of the paper overall from age. No surface wear, creasing in the image area,
staining, or pen/pencil marks.
5.
Good (G) - This condition allows
for more flaws than Very Good, but no significant flaws. There can be some
stress marks that are visible, some light printer's ink marks, some light ink
ghosting, light creasing, a light subscription fold, some light pencil marks,
some light surface or edge wear, light surface staining in a small area, edge
tears shorter than one and one-half inch, tanning of paper overall but not
brittle. This condition can also describe an otherwise EX ad with
only one significant flaw such as a strong subscription crease or water
stain. It would still look nice in a frame.
6.
Fine (F) - This condition allows
for more flaws than G. There may be water staining with some discoloration,
but not over the majority of the advertisement. There can be pen marks, a
strong subscription crease, surface wear, foxing, soiling, ink ghosting,
improper trimming into (but not through) a printed border, tears less than
three inches, edge wear, tanning overall, surface staining, and other flaws
that one might expect from an ad that comes from a back cover or has been
improperly stored for years. It can also describe an otherwise
"Good" ad with one significant flaw such as a strong
subscription crease or water stain.
7.
Poor (P) - This condition allows
for some serious flaws, and an ad in this shape will challenge the framer.
All the flaws of the "Fine" condition and may be present on a
"Poor" ad, along with others such as pieces missing, tape
repairs, heavy staining, and soiling, ragged edges, brittle/flaking paper,
crayon marks, holes, etc. Rough shape, used mainly for advertisements of such
rarity that they would still command some value.
Some additional considerations used in Grading Vintage ADs
For the purpose of
the collectability of vintage advertisement and cover art, it is important to
remember that the condition is just one contributing factor to the overall
value of a paper ephemera item. There are other factors to consider:
- Rarity - is how unusual or how
easily replaced the item might be. Rarity increases value directly in
proportion to the scarcity of the item. Was this item available one time
and one time only? On the other hand, was it a part of an ongoing
continuing advertising campaign that showed up repeatedly through the
years?
- Unusual
or Peculiarity –
related to the above. Is there more than one copy readily available in
the marketplace? Is this a one of a kind piece?
- Contribution – how does a particular item fit
into a collection? If there are ten items in a
particular collection – perhaps graded at a certain grade – may be
worth more as a sum of the collection often than as each individual by
itself.
- Sentiment - perhaps the most elusive
quality of the piece. Seldom if ever an issue for strict speculators,
but might be a big issue with collectors. Debatable if should be
included as a ‘condition’.
- Marketability – Looks at the potential
buyers available for a particular item. What has this item sold for
historically, and what is the demand for this particular piece now? The
internet and online auctions have changed the way we shop for and
collect vintage advertisements and covers. In some ways, these new sales
channels have decreased the marketability of the more ‘common’ items. On
the other hand, the rarer and more collectible items now bring more
buyers to the hobby or vocation. These conditions, in turn, could
translate into more sales and a more uniform grading and archival
system.
- Paper – paper type and acidity,
color, and age is another factor to consider.
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